Celebrity mentalist and magician. My job is holding a room's full attention, which is exactly what happens to a product when it is in my hands.
| Platform | Handle | Followers |
|---|---|---|
| /Johnnywumagic | 213,000 | |
| @johnnywumagic | 170,000 | |
| YouTube | @johnnywumagic | 59,500 |
| TikTok | @johnnywumagic | 37,600 |
| Combined | 480,100 |
This is the part that separates a mentalism piece from a normal creator post, and it is worth two minutes of your time.
The video opens with a free choice. Viewers pick, in their own heads, from a spread of options: destinations, hotels, watches, whatever the category is. They are not being sold anything yet, so they lean in and play along.
Then the reveal lands on the featured brand. It was written down, sealed, or predicted before they chose.
The product is not an interruption in the content. It is the payoff. Nobody skips the reveal, because the reveal is the reason they watched.
A normal ad read gets a three second cutaway. Here the audience is actively hunting for the method, which means they are staring at whatever is in my hands, in focus, for minutes.
People replay a trick to work out how it was done. That is a second and third impression of your product on the same view, which is not something a standard sponsored post produces.
The woom piece took over 1,000 comments. Comment volume is what the algorithm reads as a signal, and it is why these travel past my own following.
The brand arrives as the surprise rather than the pitch, so the piece keeps performing organically instead of being scrolled past as sponsored content.
A single organic post to my own channels. No paid amplification behind it.
Engagement came in at 5.5%, against a typical benchmark of 1 to 3 percent. Over half the views and half the comments landed inside the first two days, which is the window that matters if a launch is being timed around it.
Watch the woom piece →The feeds are the portfolio. Pieces regularly run into the millions of views, and the top performers are pinned.
213,000 followers. Where the long-form pieces perform hardest, including the woom campaign above.
170,000 followers. Vertical 9:16, the format most UGC deliverables ship in.
59,500 subscribers. Longer builds and full performance footage.
37,600 followers and 667,400 likes, an unusually high ratio that reflects how far the content travels.
Most creator content gives a product a three second cutaway. Mine cannot, because the whole act depends on people watching my hands closely enough to catch a move.
In frame, in focus, in my hands, for minutes rather than seconds. Viewers are actively looking for the trick, which means they are actively looking at whatever I am holding.
The content travels well past my own following, so a brand is reaching a new audience rather than the same one twice.
I perform for real rooms every week, so I can deliver genuine crowd reactions on camera. Very few creators can offer that at all.
Google HQ, Netflix, Bulgari, Nike, 18 Fortune 500 companies, and a TEDx talk on how attention actually works. Brand-safe by default.
| Package | Rate |
|---|---|
| Single UGC video, raw, usage rights included | $1,000 |
| UGC video plus organic post to my channels | $2,500 |
| Full campaign, multi-video plus posting | $6,000 |
Gifting collaborations considered separately when the product is something I would genuinely use on stage or on camera.
Men's fashion and suiting · luxury and watches, because hands are the act · fragrance and grooming · tech and gadgets · toys, games and collectibles · home and lifestyle · travel · events and entertainment